Continuing on from the last post in this series, I am living vicariously through these articles and, potentially through you, as there were so many new brands that I discovered while in Italy. I couldn't believe that there were so many beautiful labels that were utter news to me! As a fashion fanatic who was on holidays, it was very hard to hold back but I did manage to control myself. That doesn't mean that I didn't take note, however! Here are more of the brands that I spotted, which are musts for fashion lovers to check out on their next holiday in Tuscany!
3. Momoni
Momoni is a sophisticated, beautifully-made line of clothes that is still trendy and playful. It was founded in 2009 and was developed around the use of soft and rich fabrics and begun as a lingerie brand. They then branched out, deciding to make use of their understanding of fabrics that women like to wear against their skin and making outergarments that paired this with distinct silhouettes and clever details. Basically, the aesthetic is that type of pulled-together and easy cool that we all aim for all the time and rarely manage to pull off. There are in-house stores in various department stores across the country, as well as concept stores Momonì in Paris, Milan, Bologne, Verona, Padua, Vicenza, Treviso and Florence. Be warned, it isn't a high street store or inexpensive by any means but it is somewhere to get great investment pieces that will earn their keep in your wardrobe for a long time to come. You can't shop in online so check it out and make your purchases while you're in Tuscany or regret it later – like me. Just find a vacation rental in Florence and visit their beautiful concept store there.
4. Dolci Trame
If you have found a luxury villa in Siena, this is one of the key stores you need to check out. While it isn't actually a brand in its own right, this incredible boutique stocks a lot of amazing local labels, as well as some international names like Anna Sui, JW Anderson, Rick Owens and Helmut Lang. The edit of clothes is impeccable, with only the coolest pieces on display. If you are looking for a tailored shopping experience of high end pieces in Tuscany, this is the place to go!
Of course, there are many more brands that I can mention so be sure to read on to the next post in this series!
Momoni is a sophisticated, beautifully-made line of clothes that is still trendy and playful. It was founded in 2009 and was developed around the use of soft and rich fabrics and begun as a lingerie brand. They then branched out, deciding to make use of their understanding of fabrics that women like to wear against their skin and making outergarments that paired this with distinct silhouettes and clever details. Basically, the aesthetic is that type of pulled-together and easy cool that we all aim for all the time and rarely manage to pull off. There are in-house stores in various department stores across the country, as well as concept stores Momonì in Paris, Milan, Bologne, Verona, Padua, Vicenza, Treviso and Florence. Be warned, it isn't a high street store or inexpensive by any means but it is somewhere to get great investment pieces that will earn their keep in your wardrobe for a long time to come. You can't shop in online so check it out and make your purchases while you're in Tuscany or regret it later – like me. Just find a vacation rental in Florence and visit their beautiful concept store there.
4. Dolci Trame
If you have found a luxury villa in Siena, this is one of the key stores you need to check out. While it isn't actually a brand in its own right, this incredible boutique stocks a lot of amazing local labels, as well as some international names like Anna Sui, JW Anderson, Rick Owens and Helmut Lang. The edit of clothes is impeccable, with only the coolest pieces on display. If you are looking for a tailored shopping experience of high end pieces in Tuscany, this is the place to go!
Of course, there are many more brands that I can mention so be sure to read on to the next post in this series!